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Affiliate
Marketing
Introduction: Affiliate Brainstorm
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So you have
decided that you want to primarily target
Affiliate revenue with your website.
Note that I said
Primarily. You can also put adsense on your
affiliate promoting website.
Now that you
have a chosen niche, you
need to go out and find a product in your niche that you wish to
promote.
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In
affiliate marketing, you can of course promote more than one product
but I advise that you only promote one product per page. This
has two major advantages
- You can optimize that page for only
one product or set of search terms. That way your webpage can rank high
in the search engines.
- Your visitor does not get distracted
by other products on the same page
How
to chose products to promote
This can be
very tricky and for this you
need to put yourself in your future visitor's seat
Is it a product you
would buy? If you wouldn't buy it, why on earth would you expect
someone else to?
Is the products
site user friendly? Avoid products whose site is slow to load or
difficult to navigate.
Have they got a
strong reputation? Check with Better Business Bureau at www.bbbonline.org
Do they have a
good affiliate history? Check out affiliate forums or just do a google
search on them
What form of
payment do they take? You want to give your referrals more options. It
would not be too good for business if you generate loads of traffic,
presell them on a product, send them to the products site and have them
quit on you because the site only takes paypal!
Do they have a
money back guarantee? And how long is that for?
What is their
after sales service like?
How soon do they
deliver? If not a digital product. Digital products tend to be
delivered immediately
WHAT IS THE
DURATION OF THEIR COOKIE? Amazon has a one day cookie which puts a lot
of pressure on you to generate an immediate sale. The good news is most
affiliate programs have a cookie life of at least one month. But you
must check in your chosen program's terms of service to be certain.
How often do
they pay their affiliates?
You
really need to investigate the product thoroughly before promoting it
on your website. If it is a dud, then your reputation is at stake!
Stumble It!
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