Domains,
Domain Name selection,
Memorable Domain Names
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In internet
marketing, there are those that have hundreds of domains and this is
how they make their income.
But there is also a group of internet marketers and affiliate marketers
that have 3 or 4 domains and make a substantial income from them.
So how do they do this?
Part of the formula is in choosing the right niche, choosing the right
keywords for your niche and getting a great domain name
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Choose
A Domain Name That Includes Your Keyword
If you
enter some keywords in the Google search engine, you will notice that,
for some keywords, the first 10 or more results in the search engine
results pages [SERPs] are websites that have the keyword in their
domain names. The keyword 'golf' is an example of this.
This may
be because these markets are very competitive with a high supply of
well optimized websites.
I suspect
that in future, the majority of profitable keywords will experience
this phenomenon.
It is therefore important that you do
a thorough niche and keyword research before getting your domain name.
Once you have identified your profit
pulling keyword, get a domain name that contains your keyword or phrase.
The one benefit of this is it appears
to help your search engine ranking, although no-one knows since the
search engines keep their ranking protocols a secret. So, though no one
can tell you this for certain, experience suggests it does
Choose
a Short Domain Name
A short domain name is preferable if
available. They are more memorable for one thing. Also as an affiliate
marketer you will submit your site's URL to a large number of places.
Some of these places e.g adwords have a restriction on the number of
characters they will accept.
Choose A .com Domain Name
Getting a domain name with a
dot com extension is not a must do. There are certainly a lot of .net,
.org, .info and .us sites that are very successful.
However, if you consider that most people online are familiar with .com
extensions and will often subconsciously type in .com at the end of a
domain name, it may well be worth considering a .com extension for your
website.
Choose
Memorable Domain Names
This
is crucial. The world of internet users is an impatient and lazy one.
Surfers these days seek instant gratification.
You
need to choose a memorable domain name. This is not memorable as in
'that domain name that really has nothing to do with the website
content and I can't even spell the domain name' memorable, I mean
memorable as in easy to remember. Eg
http://www.affiliatemarketingintro.com is easy to remember.
http://www.genuinefatloss.com is easy to remember.
Unfortunately
most of the really easy to remember names have all been taken up. And
buying them may cost you a few hundred to thousand dollars. Just not
worth it when a domain name can be got for about $10.
With some
ingenuity and brain storming, you can still come up with a great domain
name. It may be longer than 5 letters but hey it does the job.
A
couple of things you should keep in mind when crafting your new domain
name
- Try not to get too
long. Get a two or three word domain name but no longer than that. You
may decide to separate the words with hyphens or not to separate them.
The jury is still out on that one.
- Use words that are easy
to spell. Avoid words that ae or e can be confused. Just stick to
simple straight forward English words.
Once
you have picked a suitable domain name, you need to check if it is
available and if it is purchase it.
A
good registrar is www.GoDaddy.com
They have a domain name checker tool and
you can get a domain name for about $10 per year with them.
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