- Opt Out mechanism. You must give all your opt ins a
method of opting out of your email list in every email you send. If you
use a reputable service like aweber,
this is automatically built in to your email sequence. You must honor
this opt out
request and are given 10 days by law to stop sending emails to the
recipient
- Misleading headers. The 'from', 'to' and routing
information on your emails must be accurate. This also refers to the
originating ip address and domain name.
- Misleading subject lines: The subject line must not
deceive the recipient with regards to the content of the email
- Commercial emails must be identified as an
advertisement and contain a valid physical address
- You can not sell or share the email addresses of
people who have opted out of your list
It is strange that the CAN SPAM act does not actually require you to
get permission from the recipient before sending a marketing email.
Hence spammers often refer to the CAN SPAM act as YOU CAN SPAM act
In spite of this, it is highly recommended that you apply an opt in
policy when building your email list. Your business' reputation is at
stake if you do otherwise
