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Search
Engine Optimization - Link Popularity
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Link popularity is
currently the most important factor in your search engine optimization
efforts
Without backlinks to your website, achieving ranking with google is
nigh impossible
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Backlinks are links to your website from other people's websites.
Although crucially important to your SEO backlinks are often slow to
build up and can be very frustrating
In getting backlinks to your website you must seriously consider two
things
Anchor Tags
Link Neighbourhood
Anchor
tags are the text on th other person's website that their
visitors click on to get to your website. Judicious use of anchor tags
is crucial to your ranking.
Click here for example
would not be a good anchor tag to use as this is not a term you want to
optimize for. [Adobe has that corner and noone will displace them from
it] I will soon be releasing a free ebook on judicious use ofanchor
tags to my list so watch out for it.
Link
neighbourhoods: Not every backlink is a good backlink. Backlinks
from link farms and websites banned by google will seriously hurt your
ranking. Also a backlink from a google rank 8 website is more weighty
than a backlink from a rank 4 website
To learn how to get
backlings to your site look at our Backlinks
article
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