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Search
Engine Optimization - Link Popularity
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Link popularity is
currently the most important factor in your search engine optimization
efforts
Link popularity refers to the number of links from other websites that
point back to your website
Without backlinks to your website, achieving ranking with Google is
nigh impossible
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Backlinks are links to your website from other people's websites.
Although crucially important to your SEO backlinks are often slow to
build up and can be very frustrating
Features of high quality backlinks
- Position. The
best links are those from within the body of the content on the webpage
linking back to yours. These give the impression to the search engines
that this is a legitimate and highly relevant link. The best way to get
other webmasters to link to you from within the body of their content,
i.e in the middle of the article, is to write high quality content on
your pages. Called link bait. These articles are comprehensive,
thoroughly researched and leave nothing out
- PR. The PR or
Google
page rank of the page that is linking to yours seems to be
important in the importance that the search engines ascribe to that
link. It is for this reason that people selling links from their
webpages try to get as high a page rank as possible. The higher the PR
the more they can charge for the link
- Anchor tags.
Discussed in more detail below.
- Link density.
This refers to the number of links already on the page that is linking
back to your web page. Links from a page that has a ton of links to
other sites e.g links pages, don't carry as much weight as links from
pages with a few or no other links
In getting backlinks to your website you must seriously consider two
things
Anchor Tags
Link Neighborhood
Anchor
tags are the text on the other person's website that their
visitors click on to get to your website. Judicious use of anchor tags
is crucial to your ranking.
Click here, for example,
would not be a good anchor tag to use as this is not a term you want to
optimize for. [Adobe has that corner and no-one will displace them from
it]
The code for an anchor text link is
<a href="http://affiliatemarketingintro.com">Affiliate Marketing
Introduction</a>
The above code will come up as
Affiliate
Marketing Introduction
Anyone who clicks on the text will get taken to the webpage.
When generating links using anchor text, try to vary the text from time
to time. Having a hundred links to a website all using the same words
looks suspicious to the search engines and could get your website a
penalty
neighborhoods
Link
neighbourhood: Not every backlink is a good backlink. Backlinks
from link farms and websites banned by Google will seriously hurt your
ranking. Also a backlink from a Google rank 8 website is more weighty
than a backlink from a rank 4 website
To learn how to get
backlinks to your site look at our Backlinks
article
Over time and with some effort on your part you will notice that the
link popularity of your site is on the increase, improving how
Google sees you from the search engine optimization view point, with a
resulting increase in your website ranking
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