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Opt
in E Mail List: E mail Marketing How To Build An Email List
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The money is in the
list. But not any old list.
There are several ways to get an email list
but only one works in the long term and what method is this?
Build your own list!!
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Methods Of Building An Opt In E Mail List
List Building Method 1:
Opt In Form Dedicated Webpage.
This is the best
method of building an opt in email list.. It consists simply of having
a webpage that is dedicated solely to building your opt in list.
Obviously there are a few things you need to do to make this work
- Niche Specific. The content of your opt in page must
be niche specific. Because your list should be niche specific. It does
not do to have an opt in list that is too general, you just will not
get the conversions from your emails. The same principles that apply in
setting up an affiliate marketing website apply when it comes to
setting up your opt in page.
- The opt in form: There
are certain things that have been shown to increase the opt in rate of
your opt in form. The opt in form gives
you details on how to get an opt in form for your page and the best
format to use.
- Keep It Simple: The email list building page should
be kept as simple as possible. You do not want anything distracting
your visitors attention from the main purpose [should be the only
purpose] of the page which is getting the visitor's email address. That
means No fancy graphics, no adsense ads, no banners, no nothing. Just
the simple short message, the opt in incentive and the opt in form.
Period!
Once you have built your opt in webpage, you simply drive traffic to it
List Building Method 2:
Opt in form on your website.
In this scenario, the opt in form is a small component of a webpage.
This may be your traditional website or a blog. This is a webpage that
has content other than your opt in form and already has some
traffic.
Some tips on getting the most out of an opt in form incorporated into
an existing webpage are
- Prominence: Place your opt in form somewhere
prominent on your webpage. Preferably above the fold of the page. Some
people put their opt in forms on pop ups but people are increasingly
irritated by pop ups. I suppose it is something you have to try on your
own sites and see what works best.
- Niche specific opt in offer. You must know what type
of people come to the particular webpage your opt in form is on. Make
sure your opt in form inducement is something that the users of that
page will be interested in.
List Building Method 3:
Joint Ventures [JVs]
This is a quick method of rapidly increasing your opt in list. It
involves providing a free product which could be a free report,
software or video tutorials. This product should be of good quality and
the better the product is the better it will perform in a JV. You then
approach an affiliate marketer in your niche but with a big list and
ask him if you could have a giveaway JV with him. The benefit for the
big marketer is more products in his free giveaway drive, the benefit
for you is wider exposure for your product and a rapid increase
in your opt in list.
To get the most out of joint ventures in your list building campaign
- High Quality product. Your product or opt in
incentive must be of high quality. It must have a perceived value that
is high.
- Use Videos. In my experience, video tutorials have
been more effective in generating opt ins than e books and reports.
However if you cannot produce a video or pay someone to do it for you,
a good e book will suffice
- Put a dollar value on your product. A products value
may not be perceived by your audience unless you clearly state it to
them. Some people will sign up for your product simply because of the
value tag you attach to it. Be aware though that if you put a value tag
on your product, then it must be of comparative quality to products in
that price range.
There are several giveaway events that are run by different super
affiliates throughout the year.
Here are some list building methods that don't
work
Buying an email list: This
just does not work.
- The emails are not people who opted in to your
email list and no matter how compelling your head line is, most will
end up in the spam folder
- You do not know the source of the emails you are
buying, the niches they opted in for, whether they are legitimate or
made up.
- Other marketers, thousands of them, have bought the
same email list and are busy sending emails to these addresses. This
just means the recipients are probably already irritated and are less
likely to read your emails
- List brokers tend to work on a commision basis. This
could result in them trying to sell you as big a list as possible, even
though the addresses are not relevant to your niche
Scraping Email Addresses
From The Internet.
- Called SPAM. Against the law
Scraping your personal
mailbox:
This is just such a bad idea. I know it seems logical to include all
your friends in your business opt in list. In real terms this does not
work.
- Your friends gave you their emails for social
reasons. Do not abuse that.
- Your friends are not necessarily interested in your
niche so unless they show a specific interest and ask to be included in
your opt in list, don't include them on your list.
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