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On page search engine optimization - Affiliate Marketing Introduction




On page optimization refers to changes in the lay out of your web page to make it more search engine friendly. This does not include spamming or using black hat SEO techniques

  • Keyword Selection: Your choice of keyword is crucial to SEO. Imagine trying to optimize a page for 'affiliate marketing'. In todays internet, this is near impossible but the key phrase 'niche research in affiliate marketing' is probably more reasonable.
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  • Keyword in URL: Try and get a URL that contains your keyword in it. If your niche is healthy dog food, then a URL that has the term healthy dog food is ideal. Whether or not using hyphens helps is not yet determined but getting a hyphenated version is more useful than getting a URL that does not contain your keywords at all

  • Keyword in Page Title: Keywords early in your page title also has some SEO benefit. Also only the first 60 characters in your title count towards your SEO so try to keep your page title limited to 60 characters


  • Keywords in Headers: Using your keywords in your header,especialy your H1 header is good practice with regards to on page Search engine optimization. Include the keyword in a longer phrase rather than using the keyword as a stand alone header. Eg. 'How to make sure your pet is eating healthy dog food'  is a better H1  header than healthy dog food

  • Keyword prominence: Positioning your keyword or phrase in the early part of your webpage body is also good for search engine optimization

  • Occasionally bold your keyword/phrase. This draws the search engine spiders or bots attention to it.

  • Do not stuff your webpage with keywords. You here about ideal keyword density of 7% but this is not strictly true. If your keyword density is too high, you may be seen by the search engines as spamming and this could hurt your ranking. Use your keywords often and appropriately.

  • Avoid using too many dead words in your title. These are words that the search engine spiders do not read like and, the, an, for, to etc

  • As you learn more about on page search engine optimization you will find that some techniques do not work for you. To more easily discern between on page optimization techniques that work and the duds, i suggest you try one thing at a time. Watch for a few days to see what  impact the particular SEO technique has on your ranking before determining if this is a good technique. Do not do too many things at once or you will never know what works and what doesn't


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