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Affiliate
Marketing
Introduction: On page search engine optimization
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On page optimization
refers to changes in the lay out of your web page to make it more
search engine friendly. This does not include spamming or using black
hat SEO techniques
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- Key word selection:
Your choice of keyword is crucial
to SEO. Imagine trying to optimize a page for 'affiliate marketing'. In
todays internet, this is near impossible but the key phrase 'niche
research in affiliate marketing' is probably more reasonable.
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- Keyword in URL:
Try and get a URL that contains your
keyword in it. If your niche is healthy dog food, then a URL that
has the term healthy dog food is ideal. Whether or not using hyphens
helps is not yet determined but getting a hyphenated version is more
useful than getting a URL that does not contain your keywords at all
- Keywords in headers:
Using your keywords in your
header,especialy your H1 header is good practice with regards to on
page Search engine optimization. Include the keyword in a longer phrase
rather than using the keyword as a stand alone header. Eg. 'How to make
sure your pet is eating healthy dog food' is a better H1
header than healthy dog food
- Keyword prominence:
Positioning your keyword or
phrase in the early part of your webpage body is also good for search
engine optimization
- Occasionally bold
your keyword/phrase. This draws the
search engine spiders or bots attention to it.
- Do not stuff your
webpage with keywords. You here
about ideal keyword density of 7% but this is not strictly true. If
your keyword density is too high, you may be seen by the search engines
as spamming and this could hurt your ranking. Use your keywords often
and appropriately.
- Avoid using too many
dead words in your title. These
are words that the search engine spiders do not read like and, the, an,
for, to etc
- As you learn more about on page search engine
optimization you will find that some techniques do not work for you. To
more easily discern between on page optimization techniques that work
and the duds, i suggest you try one thing at a time. Watch for a few
days to see what impact the particular SEO technique has on your
ranking before determining if this is a good technique. Do not do too
many things at once or you will never know what works and what doesn't
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